Sony Pictures Networks India (SPNI) has confirmed that Tushar Shah, Chief Marketing Officer & Business Head – Movies, Regional, FTA and Infotainment Channels, will step down from his role after an impactful 16-year tenure with the organisation.
Counting his earlier stint at Sony from 2002 to 2005, Shah’s association with the network spans more than 19 years. He will continue with SPNI until 31 March 2026, supporting a smooth transition in the months ahead.
With over 30 years of experience across print, telecom and media, Shah has played a pivotal role in shaping SPNI’s content and brand strategy across key channels such as Sony MAX, Sony MAX 1, Sony MAX2, Sony PAL, Sony WAH, Sony Marathi, Sony AATH, Sony PIX and Sony BBC Earth.
One of his standout achievements includes leading the turnaround of Sony AATH, which has remained a profitable regional brand for over a decade. He also oversaw significant growth across the Movies, Regional, FTA and Infotainment portfolios, with a strong emphasis on audience expansion, profitability, and brand equity.
Shah additionally spearheaded the network-wide rebranding of the SPNI channel slate — the first complete refresh since their inception — marking a major milestone in the company’s brand evolution.
Gaurav Banerjee, Managing Director & CEO, Sony Pictures Networks India, said: “Tushar has been a valued part of SPNI for many years, contributing to some of our most important brand and business milestones. His leadership, clarity of thought and consumer-first approach have helped build a strong foundation across multiple portfolios. We are grateful for his long-standing service and wish him the very best for his next chapter.”
Reflecting on his journey, Tushar Shah said: “SPNI has been a defining part of my professional life, and I am deeply grateful for the trust, opportunities and relationships that have shaped my journey here. I have had the privilege of working with exceptional teams across the organisation and am proud of what we have built together. As I move on to explore new avenues, I carry with me many learnings and fond memories.”
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