Livpure has selected Weber Shandwick India as its new public relations and communications partner, marking a significant step in strengthening the brand’s market presence. Under this partnership, Weber Shandwick will work closely with Livpure to shape a holistic communications framework that reflects the company’s innovation-led and purpose-driven philosophy.
The scope of work includes strategic storytelling, media outreach, corporate reputation management, and narrative building—aimed at reinforcing Livpure’s identity as a multi-category wellness-focused brand. With this collaboration, Livpure intends to elevate its positioning as a forward-looking, consumer-centric organisation.
Speaking about the partnership, Nitin Malhotra, CMO, Livpure, said: “At Livpure, our ambition has always been to create an ecosystem of products and services that make everyday wellness simple and accessible. Partnering with Weber Shandwick allows us to bring that vision to life through deeper storytelling, stronger stakeholder engagement, and a unified brand voice that reflects our philosophy of ‘wellness made effortless’ across markets. Together, we aim to build stronger resonance for Livpure’s purpose and communicate our transformation in a way that inspires trust and lasting connection with our consumers.”
Adding to this, Karan Bhandari, managing director – integrated media strategy, Weber Shandwick India, stated: “Livpure’s clarity of purpose and innovation-first mindset make it a brand built for enduring relevance. As Livpure continues to shape a more accessible and effortless wellness experience, our team at Weber Shandwick is committed to supporting this journey with an earned-first, data-informed communications approach that amplifies their vision across markets. By bringing together Livpure’s leadership in home wellness with our strategic storytelling expertise, we aim to deepen consumer trust, strengthen engagement, and help build a unified brand narrative that reflects the ambition shared in this partnership.”
Through the combined strengths of Livpure’s consumer insights and Weber Shandwick’s communications expertise, this partnership aims to fortify stakeholder relationships, drive long-term brand equity, and propel Livpure’s communications agenda as it enters its next stage of expansion.
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