Toaster, the creative agency, has been awarded the responsibility of managing Godfather Beer’s social media presence. The win reinforces Toaster INSEA’s growing momentum as the agency broadens its creative capabilities and deepens its footprint across multiple industries.
Over the past year, Toaster has strengthened its focus on AI-driven creativity, experimental content production, and digital-first innovation — positioning itself as one of the region’s most future-ready creative partners.
Speaking about the partnership, Bhawika Chhabra and Ira G, Managing Director and Chief Creative Officer at Toaster INSEA, said: “We’re in an era where creativity, technology, and culture intersect faster than ever. Godfather is a legacy brand with immense cultural weight — and this is the perfect time to reimagine what that legacy looks like in the now. With our AI studio and content innovation at the core, we’re excited to build a social presence that’s as strong, unapologetic, and timeless as the beer itself.”
Sharing her perspective, Monalisa Mandal, Senior VP and Marketing Head, Devans Modern Breweries, added: “Godfather Beer stands at the crossroads of tradition and transformation. As India’s strongest and most storied beer, our legacy has always been about boldness – in flavour, vision, and the way we connect with our audience. Partnering with Toaster INSEA is an exciting leap into this new era, where creativity and innovation can amplify what Godfather represents. Their commitment to digital innovation and culture-forward storytelling makes them the ideal collaborators to brew fresh energy into our brand’s narrative. Together, we’re not just championing Godfather’s legendary status – we’re reimagining its presence for a new generation of beer lovers, across every screen and platform.”
The collaboration aims to blend Godfather’s iconic identity with cutting-edge creative approaches, ensuring the brand resonates powerfully with today’s digital-first audience.
