ADscholars has secured access to Paramount Ads Manager, providing UAE-based agencies and clients the ability to utilise Paramount’s premium media inventory and performance marketing solutions. This development will allow GCC brands to run highly targeted ad campaigns across the U.S. market through a streamlined platform.
Paramount Ads Manager, a self-service platform, opens new possibilities for SMB advertisers by enabling direct access to Paramount’s renowned media properties. This marks a significant step in expanding the reach of GCC advertisers, particularly as they look to engage American audiences.
Satheesh Kumar, Managing Director of ADscholars, GCC and APAC said, “With ADscholars now accessing Paramount Ads Manager, we’re unlocking unparalleled opportunities to deliver high-impact, targeted advertising that resonates with audiences across one of the world’s most iconic media networks. GCC clients, including prominent players in tourism, retail, luxury, and lifestyle sectors, can now harness this access to run targeted ads across the USA region seamlessly.”
He further added, “For tourism clients in particular, this offers a powerful platform to promote destinations, experiences, and travel services to a vast American audience. By tapping into Paramount’s premium channels, GCC tourism brands can engage travellers with compelling campaigns that inspire and drive international visits, ensuring they stand out in a highly competitive market.”
This strategic access through ADscholars allows regional SMB advertisers to elevate their campaigns by tapping into Paramount’s vast inventory and targeting solutions, leveraging the effectiveness of premium TV as a platform for all advertisers and creating new growth opportunities across diverse sectors.
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