Ventures Communications (formerly known as Ventures Advertising) has secured the national creative and media mandate for Nayara Energy after emerging successful in a competitive multi-agency pitch.
Under this partnership, the agency will oversee a wide scope of responsibilities, including nationwide campaign strategy, creative development, and media planning and buying. It will function as the Agency on Record for all key ATL, creative, and corporate communication duties.
Chetan Shah, Chairman and Managing Director, Ventures Communications, said that: “the mandate underscores the agency’s strength in delivering integrated creative and media solutions tailored for scale and diverse audience groups. He highlighted that the agency’s four-decade legacy has enabled it to build processes that support high-impact campaigns requiring innovation, strong regional understanding, and structured execution.”
Vitesh Shah, Chief Executive Officer, Ventures Communications, noted that: “Nayara Energy is a strong and widely recognised brand both in India and globally. He shared that the agency’s efforts will focus on amplifying brand visibility across regions through a unified communication approach and strategically crafted campaigns to deepen consumer engagement.”
Creative direction for the mandate is being led by Rahul Sarkar, Executive Director and Chief Creative Officer, supported by a specialised team across art, copy, and production.
Media planning and buying operations are being spearheaded by Media Director Vishakha Borija and her team, who will manage placement strategies, platform coordination, and performance tracking.
Ventures Communications will deploy its proprietary tools and structured internal systems to ensure efficient planning, monitoring, and rollout across multiple media touchpoints. Campaign execution for Nayara Energy has already begun.
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