Hakuhodo.Wyng, the creative brand agency under Hakuhodo India, has secured the creative mandate for Dizester, a digestive wellness brand from Dr. Willmar Schwabe India Pvt. Ltd., after a multi-agency pitch.
As part of the partnership, Hakuhodo.Wyng will lead the end-to-end creative strategy and integrated communication for Dizester Herbal, a fully herbal digestive tonic, and Dizester Granules, an Ayurvedic alternative to typical laxatives. The scope includes strategic planning, creative development, digital communication, on-ground activations, BTL initiatives, and retail-driven campaigns. With a strong focus on markets including Delhi, Punjab, Haryana, Uttar Pradesh, Rajasthan, and West Bengal, the agency aims to deepen consumer interaction and strengthen retailer engagement with sharper, insight-led activations.
Nitin Kumar, Brand Manager, Dizester, said, “Dr. Willmar Schwabe is a leading brand in the homeopathy and phytopharmaceuticals and is now strengthening its position in the herbal category with Dizester Herbal. Partnering with Hakuhodo.Wyng gives us a team that not only understands the dynamics of the wellness space but also brings strong creative thinking to help us stand apart in a crowded market. We look forward to building a meaningful and impactful brand journey together.”
Shobhit Mathur, Managing Partner, Hakuhodo.Wyng, added, “At Hakuhodo, our philosophy is to see ‘sei-katsu-sha’—people—as whole human beings, not just consumers. With Dizester, we aim to move beyond functional, problem-solution narratives and create a brand world that feels emotionally resonant, culturally grounded, and creatively distinctive. This is where we thrive—at the intersection of human insight and bold storytelling.”
This new mandate strengthens Hakuhodo.Wyng’s growing portfolio of brands seeking culturally rich, insight-driven creative solutions.
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