What is the MOMS OOH campaign created for Stanley?

MOMS crafted a large-scale OOH innovation featuring a giant screwdriver breaking through a billboard, showcasing Stanley’s “Seriously Strong Screwdrivers” campaign.

Which cities featured the Stanley OOH installation?

The campaign ran across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai, targeting high-traffic and high-visibility locations.

What message does the installation communicate?

The breaking-through-billboard design represents the unmatched durability and strength of Stanley tools, reinforcing the message “Kaam Chalao Nahi, Daudao.”

How does this campaign benefit the Stanley brand?

It boosts brand visibility, builds strong recall among professionals, and visually communicates Stanley’s reliability and product performance.

What did MOMS aim to achieve with this OOH innovation?

MOMS aimed to create an attention-grabbing storytelling moment that translates Stanley’s core promise into a larger-than-life public experience.

What is Madison World’s role in outdoor advertising?

Madison World operates multiple specialized OOH units—Platinum Outdoor, Madison TURNT, Anugrah Madison and MRP—serving over 500 advertisers annually.

MOMS Crafts A Striking OOH Innovation For Stanley

Q: What kind of clients does MOMS handle?

MOMS works with leading brands like Asian Paints, Raymond, Pidilite, Maruti Suzuki, McDonald’s, Bajaj, PepsiCo, ITC and more.

Mumbai, 17^th November 2025: MOMS, an outdoor specialist unit of Madison World, rolled out a high-impact OOH campaign for Stanley.

MOMS executed a striking outdoor innovation for Stanley, bringing to life the brand’s “Seriously Strong Screwdrivers” campaign through a bold installation featuring a giant screwdriver breaking through a billboard, a powerful visual metaphor for the tool’s unmatched strength and durability. Deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai, the campaign secured premium visibility in high-footfall markets, busy traffic junctions and key industrial corridors. By placing the brand in the everyday environment of professionals, the agency not only captured instant attention but also reinforced Stanley’s positioning as the trusted choice for those who value strength, precision and performance in every task, staying true to its message, “Kaam Chalao Nahi, Daudao.”

“This campaign is a testament to how impactful storytelling and smart media strategy can amplify a brand’s core proposition,” said Deepa Gupta, Vice President – West & South, MOMS Outdoor. “By translating Stanley’s promise of strength and durability into a larger-than-life visual narrative, we not only captured attention but created a deeper, more meaningful connection with the brand’s core audience.”

MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, Mcdonalds, Bajaj, Caltex, Pepsico, ITC and several others.