In a move set to redefine cross-market advertising opportunities, 360 Media Sales Ltd has announced a strategic partnership with JioStar, empowering UK brands to access India’s vast entertainment and advertising ecosystem through JioStar’s premium media platforms.
With an extensive content library of over 13,000 titles, JioStar offers a unique mix of Indian originals and international blockbusters, including acclaimed series such as Special Ops, Criminal Justice, Game of Thrones, Succession, and The Bear. Its flagship streaming service, JioHotstar, features premium content partnerships with Disney, NBCUniversal Peacock, Warner Bros. Discovery, HBO, and Paramount, making it one of the most powerful entertainment destinations in India.
Through this collaboration, UK advertisers can leverage JioStar’s integrated media capabilities, including:
India’s largest linear TV network
Connected TV reach of over 43 million viewers
Precision audience targeting and data-driven insights
Innovative ad formats such as pause ads and interactive creatives
Bespoke branded content and in-content integrations
Programmatic buying for scalable and efficient campaigns
The partnership comes at a pivotal time as the India–UK trade corridor continues to expand, supported by strong cultural and economic ties. The UK is home to one of the largest Indian diasporas globally, while over 600,000 Indian visitors contributed £800 million to the UK economy in 2024 — a figure expected to reach £1 billion by 2026. Additionally, India remains the largest source of international students in the UK.
This alliance positions 360 Media Sales and JioStar as key enablers in bridging UK brands with India’s booming digital and entertainment audience, offering innovative advertising solutions that drive engagement, growth, and cultural resonance at scale.
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