At the annual flagship event, Amazon announced that Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally, marking a significant leap from 200 million ad-supported viewers in April 2024.
Jeremy Helfand, Vice President, Prime Video Advertising said,
“Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”
Advertising on Prime Video is now available in 16 countries, including India, the U.S., the U.K., Germany, France, Japan, Brazil, and more — underscoring the platform’s expanding global footprint and opportunities for brands.
This milestone highlights Prime Video’s continued evolution as a powerful advertising destination — enabling brands in India and across the world to connect with highly engaged audiences through premium content at scale.
