Riyadh, Saudi Arabia [6 November 2025] — Platformance, the outcome-based marketing technology company redefining how brands achieve measurable growth, has been named “Tech Enabler of the Year” at the SMARTIES MMA KSA Awards 2025, one of the region’s most respected honours for marketing innovation and effectiveness.
The recognition follows Platformance’s recent “Tech Disruptor of the Year” title at the Entrepreneur Middle East Tech Innovation Awards 2025, marking a quarter of back-to-back validation for its leadership in data intelligence, automation, and AI-driven outcomes.
“This recognition is more than an award — it’s validation of the trust we’ve built with advertisers across the region,” said Waseem Afzal, Founder and Chief Executive Officer of Platformance.
“What we’ve achieved didn’t happen overnight; it was shaped by consistency, delivery, and a shared belief with our partners that marketing should be measured by outcomes, not activity. Platformance was born to solve a clear problem, to make marketing a growth engine, not a cost centre and this milestone reinforces that our purpose continues to translate into progress.” – Waseem added.
Wade Eagar, Chief Marketing Officer at Platformance, commented: “The industry is shifting from performance metrics to business metrics. These wins reinforce our belief that technology should make marketing accountable, measurable, and truly valuable to the business.”
Platformance’s Growth Operating System connects data, AI, and automation to deliver verifiable results across every stage of the marketing funnel. Its outcome-based model ensures that brands pay only for verified business results, not media activity.
The SMARTIES KSA Awards, organised by MMA MENA, honour the region’s most effective and innovative marketing work. Platformance’s recognition comes on the heels of multiple campaign wins through its creative collaboration with Lion, further demonstrating the company’s ability to unite technology, creativity, and accountability at scale.
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