Mumbai, November 6, 2025 — Dailymotion Advertising, the video marketing suite developed by Dailymotion, today announces the launch of Ray, its new Agentic AI video marketing platform designed to transform a simple brief into an actionable plan within minutes.
The Ray platform, available worldwide today, enables brands and advertisers to streamline audience planning, creative intelligence, activation, and campaign measurement, across its 400 million monthly users and 5,000 publishers. Dailymotion’s video content platform spans more than 40 languages and 183 countries.
Powered by Dailymotion’s proprietary video engagement data and a database of more than 700,000 content topics, Ray’s agentic platform enables planners to quickly discover who their audience truly is, based on video interests & intent.
The platform is built on a technological architecture founded on four complementary pillars:
Predict AI instantly designs personalized media plans based on real audience signals and insights drawn from over 700,000 video topics analysed monthly.
Engage AI analyses and optimizes creative assets using data from attention and neuroscience to guarantee impact before campaigns go live.
Activate AI automates campaign deployment and optimization, striking the right balance between precision, reach, and efficiency.
Measure AI delivers narrative, explanatory reports that clarify results and identify actionable levers for improvement.
“With Ray, Dailymotion takes a decisive step in its transformation and in the evolution of video marketing. We’re putting artificial intelligence at the service of performance and creativity while ensuring complete transparency in its use,” said Vijay Kunduri, Dailymotion APAC Managing Director. “Our platform brings clarity and direction to the complexity of modern marketing.”
The new Ray platform saves agencies 26 hours per week on average, and enables advertisers to increase engagement by 2.5 times, and achieve a seventy percent increase in campaign effectiveness.
The platform is built on verified proprietary data, and every advertising recommendation is based on verifiable and measurable signals, with a confidence score that ensures responsible, controlled use of technology. Ray’s reliability is grounded in first-party video data collected within Dailymotion’s privacy-safe ecosystem, ensuring total integrity in data collection and analysis.
The company said Ray embodies a responsible vision of AI, placing creativity and transparency at the heart of performance and brand–audience relationships, based on the conviction that AI only holds value when grounded in reliable, measurable, and controlled data.
“The new Ray platform has artificial intelligence seamlessly integrated into its products, at the service of performance and creativity, and we ensure that we demystify black box activity while ensuring complete transparency for any actions,” said Kunduri. Marketers and agencies see the “why” behind every recommendation, asset, and report provided by Ray.
He added: “We reveal all the data and logic behind every audience persona, signal or plan created, there is never a ‘just trust the AI” moment’.”
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