What is the new partnership between Muscat Media Group and Arabian Media Company?

Muscat Media Group has appointed Arabian Media Company, a Choueiri Group subsidiary, as its exclusive media representative, effective November 1, 2025.

What media platforms are included in the agreement?

The partnership covers all of MMG’s major platforms — Times of Oman, Al Shabiba, Hounna, TFM, Shabiba FM, and Eshhar, Oman’s first e-flyer distribution platform.

What does this partnership mean for advertisers?

Advertisers will gain access to premium, data-driven, and integrated media solutions across MMG’s print, radio, and digital platforms, ensuring greater audience engagement and ROI.

Why is this partnership significant for Oman’s media industry?

It marks a major collaboration between two leading regional media entities, enhancing the quality, reach, and innovation of advertising opportunities in Oman’s growing media ecosystem.

Who leads Muscat Media Group today?

MMG is led by Chairman Mohamed Issa Al Zadjali and CEO Ahmed Issa Al Zadjali, who continue to uphold the group’s legacy of innovation and journalistic excellence.

What is Arabian Media Company’s expertise?

AMC, part of Choueiri Group, is a leading media representation firm known for delivering impactful, data-driven campaigns and premium advertising solutions across the Middle East.

How will this partnership benefit brands in Oman?

Brands will gain streamlined access to Oman’s most trusted media platforms, enabling them to reach diverse audiences with integrated, creative, and measurable campaigns.

What did MMG’s leadership say about the partnership?

Chairman Mohamed Issa Al Zadjali stated that this partnership will empower MMG to deliver greater value through innovation, integration, and audience-centric media solutions.

What role will AMC play in MMG’s media operations?

AMC will manage the entire commercial representation of MMG’s portfolio, from print and radio to digital platforms, ensuring seamless advertiser engagement.

What is the broader vision behind this collaboration?

The partnership aims to set a new benchmark for integrated media representation in Oman, offering advertisers a unified, premium, and technology-driven communication platform.

Muscat Media Group Appoints Arabian Media Company as Exclusive Media Representative

Muscat, Oman — November 2025: Muscat Media Group (MMG), Oman’s leading multimedia powerhouse, has announced the appointment of Choueiri Group’s Arabian Media Company (AMC) as its exclusive media representative, effective November 1, 2025.

This strategic partnership unites two of the Middle East’s most influential media organisations — combining MMG’s trusted audience reach and rich content heritage with AMC’s market-leading expertise in integrated media solutions. The collaboration will enable advertisers to access a comprehensive range of print, radio, and digital platforms to reach Oman’s dynamic and diverse audience base.

A Partnership to Redefine Media Innovation in Oman

Founded in 1975 by the late Omani journalist Issa bin Mohamed Al Zadjali, Muscat Media Group has been a cornerstone of Oman’s media landscape for five decades. Today, under the leadership of Chairman Mohamed Issa Al Zadjali and CEO Ahmed Issa Al Zadjali, MMG continues to innovate through a robust portfolio of over 32 media platforms spanning Arabic and English.

The partnership with AMC signifies MMG’s next chapter of growth, focusing on delivering premium, integrated advertising solutions that align with global best practices while serving Oman’s growing digital ecosystem.

Mohamed Issa Al Zadjali, Chairman, Muscat Media Group said,

“At Muscat Media Group, our mission has always been to inform, inspire, and connect communities across Oman. Partnering with Arabian Media Company and Choueiri Group marks an exciting new chapter – one that empowers us to deliver greater value to advertisers and audiences through innovative, integrated media solutions. We look forward to building on our legacy and driving impactful growth together.”

AMC to Represent the Full Spectrum of MMG Media Assets

Under this agreement, Arabian Media Company will exclusively manage the advertising representation for Muscat Media Group’s full media portfolio, including:

Print & Digital Publications: Times of Oman, Al Shabiba, and Hounna.
Radio Stations: TFM and Shabiba FM, along with their online and social media extensions across Instagram, Facebook, X, and YouTube.
Digital Innovation Platform: Eshhar – Oman’s first electronic flyer distribution platform.

“We are honored to partner with Muscat Media Group, a true pioneer in Omani media,” said Pierre Choueiri, Chairman and CEO of Choueiri Group. “This exclusive agreement reflects our commitment to delivering exceptional value and results for our clients, empowering them to connect with audiences across Oman through the country’s most trusted and far-reaching media brands. Together, we are setting a new benchmark for integrated media solutions in the region.”

A New Era of Integrated Media Solutions

This collaboration brings together MMG’s strong editorial credibility and AMC’s advanced advertising capabilities, offering brands seamless access to data-driven, high-impact campaigns. Advertisers can expect enhanced audience engagement, stronger ROI, and creative storytelling at scale.

By combining content excellence with commercial innovation, Muscat Media Group and Arabian Media Company are poised to set a new benchmark for integrated media representation in Oman and the wider GCC region.

Tags: AMC, Arabian Media Company, MMG, Muscat Media Group

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