Berlin, Germany – 4th November 2025: cosnova, the global cosmetics company behind the popular brands essence and CATRICE, has appointed Jellyfish as its new media partner. Following a competitive pitch, Jellyfish was chosen for its proven expertise in digital marketing, as well as its strong data-driven culture and proprietary tools, including Pencil and Switchboard.
Moving forward, Jellyfish will manage cosnova’s paid media activity with a strong focus on social media, tailoring its strategies to meet the unique needs of each market. They will also help shape the overarching paid media strategy, applying a clear challenger-brand mindset.
The partnership spans 14 key markets, including Germany, the UK, Spain, the United Arab Emirates, and Chile.
Jellyfish is quickly becoming one of the most in-demand digital partners, blending media, creative, and data with cutting-edge tech and Generative AI. With a relentless commitment to “Move Faster. Smarter. Together”, Jellyfish is revolutionising marketing by embracing an autonomous, agentic toolset and fostering radical collaboration. This spirit of transformation is shaking up the marketing ecosystem, redefining everything from search and insights to assets, activation, commerce, and community – all with a client-centric mindset.
Susanne Eckert, Director Digital Global Media Strategy & Innovation from Cosnova said:
“We need a smart, versatile partner we can rely on to accelerate further international growth and bring a wide range of projects to life. Jellyfish stood out from the crowd for its depth of experience, strategic clarity, and ability to move fast without compromising on quality. We’re excited to partner with a team that truly understands both the pace of digital and the nuances of the beauty market”
Bine Johanson, Managing Director Northern Europe at Jellyfish, said:
“I’m genuinely thrilled to be partnering with cosnova. This is a people-first partnership: we’re an extension of their team, working as one to bring together cutting-edge media expertise, AI innovation and deep consumer insight. Built on shared culture and values, our collaboration will help cosnova engage beauty lovers in more precise and effective ways.”
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