KidZania India has announced the appointment of Piyush Patkie as Head (West) – Strategic Brand Partnerships, marking a significant move in its mission to strengthen brand collaborations and expand revenue opportunities.
In her new role, Patkie will lead the strategic brand partnerships and revenue function, focusing on building innovative alliances, expanding sponsorship opportunities, and creating immersive experiential marketing solutions that connect deeply with both children and parents.
With over 15 years of experience in media and entertainment, Patkie has held leadership roles at Zee Entertainment Enterprises, Network18, and Radio Mirchi, where she spearheaded large-scale branded content campaigns, IP sponsorships, and 360° marketing initiatives. Her extensive expertise in brand solutions, integrated sales, and digital innovation positions her to drive impactful and value-driven partnerships at KidZania.
Known for her strong industry relationships and deep understanding of brand storytelling, Patkie has collaborated with leading brands across sectors such as FMCG, BFSI, retail, telecom, lifestyle, and consumer technology. At KidZania, she aims to develop meaningful, immersive, and sustainable brand experiences that elevate the overall visitor journey while unlocking new growth avenues for partners.
Commenting on the appointment, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said:
“We are excited to welcome Patkie to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands.”
Sharing her enthusiasm, Piyush Patkie, Head (West) – Strategic Brand Partnerships, KidZania India, stated:
“I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. Transitioning from a rich background in media, I’m eager to leverage my experience in brand storytelling and partnerships to build impactful collaborations that create value for our partners while delivering memorable experiences for children and families.”
KidZania India continues to redefine experiential learning and branded entertainment by offering unique opportunities for brands to engage meaningfully with the next generation through play-based learning and immersive experiences.
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