India’s iconic battery and flashlight brand, Eveready Industries India Ltd., has announced the appointment of The Minimalist as its digital agency of record. The partnership marks a strategic step in Eveready’s digital transformation journey, combining the brand’s century-long legacy with The Minimalist’s creative innovation and digital expertise.
Under this collaboration, The Minimalist will lead Eveready’s digital strategy, including campaign ideation, content innovation, and influencer storytelling. The agency will focus on building a strong, culturally resonant digital presence that reflects Eveready’s heritage of trust, technology, and innovation, while connecting with a new generation of digitally native consumers.
Sahil Vaidya, Co-founder of The Minimalist, shared,
“Eveready is a household name with generational recall and now its role in today’s fast-moving world is more dynamic than ever. Our approach will focus on insight-driven creativity, rooted in culture, to help Eveready speak to a younger, digitally-native audience while celebrating its legacy of energy and innovation.”
Anirban Banerjee, CEO, Eveready Industries India Ltd., added,
“Eveready stands tall as a brand built on a century of trust and innovation. As we expand our digital footprint, we are delighted to partner with The Minimalist – that shares our passion for creativity and progress. This collaboration brings together Eveready’s enduring legacy and The Minimalist’s modern digital acumen, paving the way for powerful storytelling and deeper consumer engagement.”
As India embraces a rapidly growing quick-commerce and gadget-driven lifestyle, Eveready continues to evolve its product portfolio to match the needs of contemporary consumers. The partnership with The Minimalist reflects the brand’s commitment to staying relevant and redefining how heritage meets innovation in the digital age.
This collaboration between a heritage powerhouse and a new-age creative agency aims to energize Eveready’s digital narrative — reinforcing its position as a brand that doesn’t just adapt to change, but continues to shape it.
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