Bright Brain, a leading digital marketing agency known for its performance-led strategies and creative depth, has been bagged the digital marketing mandate for Sub Zero, one of India’s most trusted names in cold chain logistics.
Under this partnership, Bright Brain will manage end-to-end digital strategy for Sub Zero, including content & communication, website design and development, SEO, social media management and performance marketing. Through this collaboration, Bright Brain aims to build Sub Zero’s digital presence as a symbol of reliability, innovation, and precision showcasing how the brand keeps India’s cold supply chain moving, from pharma to dairy to frozen foods.
About Sub Zero:
Founded in 2015 as an offshoot of the legacy vehicle body-building company Jayanand Khira (established in 1949), Sub Zero has grown to become India’s leading manufacturer of insulated and refrigerated truck bodies. With state-of-the-art facilities in Pune, a nationwide service network, and a recent strategic partnership with Schmitz Cargobull AG, Europe’s trailer leader, Sub Zero combines Indian engineering resilience with global expertise.
Deep Khira, Founder, Sub Zero added
“Partnering with Bright Brain has been a natural extension of our vision – to combine engineering precision with digital intelligence. Their understanding of our industry, backed by a strategic and performance-led approach, helps us communicate Sub Zero’s legacy and innovation with impact. We are set to build a stronger digital foundation that mirrors the reliability and excellence our brand stands for on the road.”
Speaking on the partnership, Suhail Bajaj, CEO of Bright Brain, said,
“Sub Zero represents the kind of brand we love partnering with – built on heritage, driven by innovation, and ready to scale through digital transformation,” said the Bright Brain team. “Our goal is to tell their story through strategy, performance, and creativity that truly reflects the brand’s engineering excellence and legacy.”
With this partnership, Bright Brain continues to strengthen its portfolio in the B2B manufacturing and logistics space, reinforcing its position as a trusted partner for brands driving India’s growth through innovation and operational excellence.
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