Dubai, UAE – October 25, 2025: The Advertising Business Group (ABG) has announced the official launch of Marketer of the Future Middle East, its flagship event dedicated to shaping the next decade of marketing. The event will take place on November 20, 2025, at TODA Theatre, Dubai, bringing together global and regional leaders from marketing, media, technology, academia, and government.
Designed as the region’s most forward-looking marketing gathering, Marketer of the Future Middle East will unite advertisers, agencies, media owners, tech platforms, academics, and policymakers to explore the trends, technologies, and transformations redefining the marketing landscape.
This year’s lineup features influential voices from across the marketing and communications ecosystem, including:
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), who will bring a global perspective on responsible, effective and future-ready marketing practices.
• Trevor McFarlane, CEO of EMIR, who will share leadership insights on how marketing can drive business transformation and regional growth.
• Steve Smith, Executive Director of Dubai Media Incorporated, who will discuss the evolution of media in the Middle East and how regional innovation is reshaping global storytelling.
• Olfa Messaoudi, Chief Digital & Marketing Officer of L’Oréal Middle East and Vice Chair of ABG, who will explore how data, sustainability and inclusivity are shaping the next generation of brand building.
Supported by Platinum Partner Digital Media Services (DMS) and Gold Sponsors TikTok and Snap, the event also receives strong backing from Publicis Groupe Middle East, Khaleej Times, DoubleVerify, Tailwind EMEA, Ipsos, and Officium.
The event agenda will combine strategic insights, actionable discussions, and immersive experiences focused on AI, creativity, sustainability, consumer trust, and evolving marketing leadership.
More than a conference, Marketer of the Future Middle East is a platform that celebrates the rise of a new kind of marketer — one inspired not only by global best practices but also by regional innovation and purpose-driven leadership from the Middle East.
Eleni Kitra, Executive Director of ABG, said:
“Marketer of the Future Middle East is about empowering our industry to evolve with purpose. It’s where marketing leaders, policymakers and innovators meet to build a future that’s creative, responsible and human-centered. This isn’t just a conference; it’s a catalyst for progress.”
Amine Sadik, Chair of ABG and Middle East Marketing Operations Director at Procter & Gamble, added:
“As marketers, we’re navigating one of the most transformative periods our industry has ever seen. This event brings the right people into one room to exchange ideas, set standards and accelerate innovation that drives both growth and positive impact.”
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