New Delhi, 22nd October 2025: Anmol Industries, one of India’s leading biscuit manufacturers, has rolled out its latest Diwali campaign under the theme “Iss Diwali Apnao Kuch Naya Aur Banao #HarPalAnmol.” The video campaign celebrates the joy of togetherness and encourages families to embrace new traditions while cherishing relationships that often get overlooked.
Often, roles and responsibilities are handed to us by society and sometimes they overshadow the true value of certain relationships—like a daughter after marriage, or a son adjusting to life in his in-laws’ home. This Diwali, Anmol encourages families to pause, come together in happiness and create new ways to celebrate.
The campaign is focusing on the happiness of being together and urging families to adopt new rituals while maintaining goodness of the relationship that tends to get ignored. Be it arranging Rangolis or relishing Anmol Uphaar biscuits together, every instance overflows with love, pride and the colours of the festival. It is a soft nudge to remember that the true magic of Diwali comes from being together and the little, special moments we create.
Speaking about the campaign, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited said: “Diwali is about lights, sweets, and more importantly, about being with the people who matter. With #HarPalAnmol, we hope to inspire families to try something new, strengthen their bonds and truly enjoy every moment of this special festival together.”
The #HarPalAnmol campaign is now live across Anmol’s social media and digital platforms. It reflects the brand’s commitment to celebrating India’s festivals while inspiring families to come together, celebrate love, and create new, memorable traditions.
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