Axis announces its integration with HUMAN, a global leader in digital fraud prevention and bot mitigation. The partnership enhances Axis’s traffic verification capabilities across all ad formats — including CTV, video, and display across web and in-app environments — ensuring advertisers and publishers benefit from cleaner, higher-quality inventory.
Through this integration, Axis now conducts real-time traffic scanning using HUMAN’s advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served. The system enables transparent HUMAN reports directly accessible to partners, reinforcing trust and accountability across the ecosystem.
“Connected TV and video are growing rapidly, but so are the risks associated with invalid traffic. Integrating HUMAN allows us to offer an extra layer of protection, giving our partners full confidence that every impression is verified, authentic, and ready to perform.”Ann Tarasewicz, CEO, Axis
The partnership positions Axis to expand its collaboration with new top-tier digital advertising partners, driving a more efficient and secure programmatic marketplace. This integration is another step forward in Axis’s ongoing commitment to quality, transparency, and innovation in the AdTech ecosystem.
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