WPP has announced the appointment of Rohan Srivastava as Associate Director – Programmatic, further strengthening its leadership in data-driven marketing and programmatic media solutions.
With over eight years of experience in programmatic advertising, Rohan brings extensive expertise in managing and optimizing digital campaigns across global platforms such as DV360, The Trade Desk, Amazon, Xandr, Teads, Spotify, and Google Ads. He has led end-to-end programmatic strategies for clients including Haleon (GSK) across the APAC region, driving measurable business outcomes through performance-led media strategies.
Expressing his excitement about joining the global network, Rohan shared,
“It’s exciting to be part of a global network that’s redefining the future of media, technology, and creativity. I look forward to contributing to impactful, data-driven marketing solutions and collaborating with brilliant minds across the organization.”
He also expressed gratitude to his colleagues and mentors for their support during this career transition, “A heartfelt thanks to Swaroop J., Sudipto Chatterjee and Ketaki Rampurkar for the opportunity and trust, and to Jagruti Ray & Pratik Nair for making the onboarding process so smooth and welcoming.”
Rohan thanked his former organization, Publicis Groupe | Publicis Global Delivery (PGD), for the invaluable learning and growth opportunities over the years, adding,
“A heartfelt thanks to Publicis Groupe Publicis Global Delivery (PGD) for all the learning, growth, and experiences I’ve gained over the years — truly grateful for the people and moments that helped shape this journey.”
At WPP, Rohan Srivastava will focus on leveraging data, technology, and creativity to build scalable programmatic advertising strategies, optimize campaign performance, and drive growth in the digital media ecosystem.
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