Bloomberg Media has entered into a strategic distribution partnership with JioTV, India’s leading OTT platform, to make its global business and financial programming accessible to millions of digital audiences nationwide.
Through this collaboration, Bloomberg TV+ and Bloomberg Originals are now available on JioTV and JioTV+, providing over 500 million Jio users with direct access to live business news, market insights, and documentary programming. JioTV offers more than 1,000 TV channels in 16 languages from over 200 broadcasters, while JioTV+ extends this reach to connected TVs through JioFiber and AirFiber.
Indian viewers can now stream popular Bloomberg shows, including The Asia Trade, Bloomberg Tech, The Future with Hannah Fry, and Insight with Haslinda Amin, covering global markets, economic trends, and innovations worldwide.
This partnership is part of Bloomberg Media’s ongoing expansion in India. Earlier this year, the company launched an upgraded television studio in Mumbai to enhance local news production and deliver timely, credible business reporting.
Roman Mackiewicz, Chief Information Officer at Bloomberg Media, said,
“India is one of the fastest-growing market for Bloomberg Media, and we’re thrilled to work with JioTV to bring our trusted global business news and video content to a broader audience at scale. This partnership harnesses Jio TV’s expansive reach to distribute Bloomberg’s trusted journalism to millions of new viewers, advancing our ability to provide investors with insights they need to succeed in today’s global economy.”
This collaboration strengthens Bloomberg Media’s digital footprint in India and ensures that audiences have easy access to high-quality business journalism across mobile and connected TV platforms.
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