Monks India, the digital-first, data-driven agency under S4Capital plc, has appointed Rajat Mendhi as Head of Planning, effective immediately. Mendhi will lead the agency’s strategic planning and cultural insight function, driving campaigns that balance cultural relevance with business impact.
In his new role, Mendhi will work closely with Ketan Desai, Managing Director of Monks India; Sandipan Bhattacharyya, Chief Creative Officer; and Niranjan Singh, Head of Media, as Monks strengthens its integrated offering across strategy, creative, media, and data in India.
Rajat Mendhi brings extensive experience from his tenure at BBDO India, where he played a pivotal role in delivering iconic campaigns such as Ariel’s #ShareTheLoad and Whisper’s #TouchThePickle. These campaigns not only sparked national conversations but also earned global recognition, including India’s first Cannes Glass Lion Grand Prix. Recognized among the Top 10 planners globally by The Big Won Report, Mendhi has also led initiatives beyond advertising, including Bombay Picnics, a storytelling-driven food and culture project, and consulting for restaurants, hotels, and beverage brands.
Ketan Desai, Managing Director of Monks India, said:
“Rajat’s appointment represents a significant strengthening of our strategic capabilities in India. He has a proven ability to turn cultural conversations into business movements. As Head of Planning, he brings the rare combination of cultural intelligence and commercial insight that helps brands thrive in the India market.”
Commenting on his new role, Rajat Mendhi, Head of Planning, Monks India, said:
“Advertising is undergoing a profound transformation, creativity today is inseparable from technology and data. At Monks, this convergence isn’t a hurdle, it’s the engine of innovation and forward momentum. That ethos aligns with how I approach strategy: evolving with the times while anchored in human truth. Joining Monks India is an exciting opportunity to shape how brands connect with people and culture, and thrive in a fast-changing landscape, even as communication itself redefines its own future.”
With this appointment, Monks India reinforces its commitment to guiding clients at the intersection of culture, creativity, and technology, leveraging real-time data optimization, AI-driven insights, and cross-platform execution to deliver meaningful engagement and long-term brand value in India’s evolving market.
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