boAt, India’s leading audio and wearables brand, in collaboration with Google, has announced the launch of the #boAtGeminiChallenge, a first-of-its-kind creative competition aimed at empowering young Indian creators.
The challenge invites students, creators, and aspiring marketers to harness Google’s advanced AI tools, including Gemini 2.5 Flash (Nano Banana) and Veo 3, to design advertisements that seamlessly blend technology, creativity, and Indian cultural relevance. The campaign highlights boAt’s commitment to innovation while celebrating its role as an integral part of Indian households.
The competition unfolds in two exciting phases:
Phase 1 – Nano Banana Print Ad Challenge (Oct 6–12, 2025): Participants create print ads using Gemini 2.5 Flash, creatively blending boAt product images, features, and storytelling prompts. Key products include headphones with ANC, speakers with heavy bass, smartwatches with fitness tracking, and immersive soundbars. Winners of Phase 1 will be announced on October 15, 2025, with prizes including cash rewards, boAt products, and Google Gemini subscriptions.
Phase 2 – VEO 3 Video Ad Challenge: Participants use Google’s Veo 3 AI video model to create engaging video ads that showcase boAt products in everyday lifestyles across India. The Phase 2 winner announcement date will be disclosed later.
A boAt spokesperson stated:
“Our vision is simple yet bold: to unlock the creative potential of every Indian, across tiers and cultures. Since marketing and advertising today are powerful storytelling mediums, there could be no better opportunity than the #boAtGeminiChallenge to take our collaboration with Google and ad-making to the next level through a smart blend of technology, creativity and innovation.”
With ₹10 lakh in cash prizes across both phases, along with exclusive boAt products, Google Gemini subscriptions, and additional rewards for top entries, the #boAtGeminiChallenge sets a new benchmark for AI-powered creative campaigns in India.
The campaign demonstrates boAt’s commitment to making innovation accessible, fostering cultural relevance, and celebrating creativity across diverse audiences and geographies.
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