ADscholars has announced a landmark partnership with FIFA+, the official global digital platform of FIFA, becoming the exclusive sales partner for the GCC and INSEA regions.
This collaboration marks a major milestone for ADscholars, empowering brands across the Middle East and South Asia to connect with FIFA+’s vast global audience of over 300 million football fans.
FIFA+ serves as the ultimate destination for football enthusiasts worldwide — delivering live matches, highlights, original documentaries, exclusive interviews, and a rich archive of FIFA’s men’s, women’s, and youth tournaments. Localised in multiple languages and tailored for regional audiences, FIFA+ offers a premium, brand-safe environment that captures the spirit, culture, and excitement of the beautiful game.
Through this exclusive partnership, ADscholars will provide advertisers and marketers in the GCC and INSEA regions access to advanced digital advertising formats, including video, Connected TV (CTV), display, and rich media, all backed by precise audience targeting and measurement capabilities.
Speaking on the collaboration, Satheesh Kumar, Managing Director at ADscholars, said,
“This exclusive collaboration with FIFA+ is a milestone for ADscholars and a game-changer for brands in the GCC and INSEA. We’re providing marketers direct access to one of the most passionate fan communities in the world, combined with precise audience targeting and high-impact formats.”
The partnership offers brands a powerful opportunity to engage with football fans during the world’s most celebrated sporting moments — from global tournaments to exclusive behind-the-scenes content. It allows advertisers to connect with audiences when passion and attention are at their peak, driving deeper engagement, brand recall, and loyalty.
With this move, ADscholars continues to strengthen its position as a leading digital marketing and media innovation company, delivering impactful, data-driven advertising solutions across high-growth markets.
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