WPP Media, a global leader in integrated marketing solutions, has been selected by Suncorp, one of Australia’s leading insurers, to deliver a bespoke agency model called Open Era. This strategic partnership marks a significant milestone for WPP Media, showcasing its ability to create innovative, data-driven solutions tailored to complex client needs.
Maria Grivas will lead the relationship as Executive Lead of Open Era, bringing together a diverse team of strategists, technologists, and client leaders from across WPP Media. The initiative is designed to support Suncorp’s portfolio of brands, including AAMI, Apia, Bingle, CIL Insurance, GIO, Essentials by AAI, Shannons, Suncorp Insurance, and Terri Scheer.
The Open Era model leverages the full spectrum of WPP Media’s capabilities, including the WPP Open AI platform, integrated media strategies, and advanced analytics. This approach ensures a seamless, collaborative framework that combines AI and automation with human creativity, positioning Suncorp for sustainable growth in a rapidly evolving market.
Mim Haysom, Executive General Manager, Brand and Customer Experience at Suncorp, commented:
“We are excited to be working with WPP Media to collaborate on industry-leading marketing and media solutions across our diverse portfolio. It brings future-fit technology for the changing media landscape, strong data ecosystem, and a passionate and experienced team to help us best serve our customers. I would like to thank OMD for their continued partnership, professionalism and support, over many years, that delivered award-winning campaigns and business results.”
Maria Grivas, Executive Lead of Open Era, said:
“We’re excited to partner with Suncorp and the phenomenal marketing team there, and shape the next era of success together. This achievement shows what’s possible when we bring together the best of WPP Media. The depth of thought leadership, innovation and collaboration delivered across our network was extraordinary.”
Aimee Buchanan, CEO of WPP Media Australia & New Zealand, added:
“We’re incredibly proud to partner with Suncorp, one of Australia’s strongest businesses with some of the most loved brands. Winning Suncorp is a defining moment for our group. It shows that when we innovate relentlessly and work as one team, there’s no limit to what we can achieve. Mim and the Suncorp team have bold ambitions and a relentless agitation for better, which aligns so closely with our vision.”
The partnership, effective from March 1, 2025, follows WPP Media’s recent local and global wins, including Lion (EssenceMediacom), HBO Max (EssenceMediacom), Amazon (OpenDoor), MG (Mindshare), and Mastercard.
The launch of the Open Era model underscores WPP Media’s commitment to delivering future-ready, AI-driven, and integrated media solutions that drive measurable growth and transformation for clients across Australia and beyond.
