INDIA: September 29th, 2025 – COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, and Billings and Market share of media agencies, released its New Business Barometer report for India covering the time- period from January 2025 to June 2025 (H1 2025) including retentions.
Godrej Group, Hero Motocorp, Dabur, Mars, Linkedin and Suzuki Motorcycles were among some of the account moves that dominated the Indian market from January 2025 to June 2025.
The top media agencies during this period were EssenceMediacom (new business value +$217M), Starcom (new business value +$70M) followed by Havas Media (with a new business value of +$22M), Mindshare and PHD tied at number four (with a new business value of +$14M each) Â Â Â Â Â
WPP Media (new business value +$242M), Publicis Media (new business value +$76M) and Omnicom Media Group (new business value +$30M) respectively led the media agency groups.Â
Among the 73 moves and retentions with media spends estimated to be $605M assessed by COMvergence in the Indian market for this period, only 11 were global & multi-market pitches with a new business value of $61M . Whereas 62 accounts moved and pitches with a new business value of $544M were all local in nature.Â
This places India far above the global average of local pitches which were at 61% whereas India saw 98% of the total pitches being local in nature ( country specific pitches).Â
In H1 2025 (January 2025 to June 2025), COMvergence globally assessed more than 1,840 media account moves and retentions (1,195 advertisers in total) across 49 countries totaling $17.6B (+7% vs. H1 2024). The U.S. represented 45% of the total spend reviewed globally, while China accounted for another 11%
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