Angelina Marmorato is stepping into a pivotal role as Vice President of Data & Platform Sales at TVision, a company that’s turning heads with its second-by-second metrics for linear and streaming TV. In an era where attention has become the new currency for advertisers, her move couldn’t be more timely.
Looking back, Marmorato describes her time at Lemma as “an incredible journey.” She’s grateful for the chance to work with a driven team and for everything she learned building the business in North America. Now, she’s ready to bring that experience to TVision, helping brands and platforms make sense of viewing behavior and co-viewing patterns, data she believes will play a key role in shaping the future of advertising.
She also expressed excitement about joining the team, thanking Hassan Babajane and Yan Liu for the opportunity. Her focus will be on connecting TVision’s insights with partners who are driving innovation in the media space, helping them make smarter, more informed decisions.
Marmorato’s move highlights a bigger trend in the industry: advertisers are increasingly looking for ways to understand not just what people watch, but how they watch it. With attention data leading the way, this next chapter promises to be one to watch.
