National | September 23, 2025: This year, for its Big Billion Days sale, Flipkart is going all in with its promise of ‘Yahan Kuch Bhi Ho Sakta Hai’. One such delightful surprise comes in the form of a collaboration nobody saw coming, with Flipkart teaming up with Battlegrounds Mobile India (BGMI).
Every year during the Big Billion Days, thousands of gamers use the sale to level up their gaming experience: from buying the comfiest gaming chair to upgrading to the slickest, most powerful devices. This year, Flipkart is raising the stakes by giving gamers a chance to win every gamer’s wishlist for free. The catch? Conquering one of the most unexpected BGMI challenges ever.
Enter Name2Claim, a campaign-cum-challenge conceptualised by DDB Mudra that’s inspired by the quirky usernames that define BGMI culture and showcase the creative identity of every gamer. To win, Flipkart is urging players to go all in, and make their BGMI username, their real, official name.
To facilitate this, Flipkart has created http://www.name2claim.in where gamers can ‘file’ for a name change by drafting a legit-looking classified ad announcing their new identity. Flipkart will then publish the ad on their behalf, making the change official. Telling gamers, if you are willing to go that far for what you love, the loot is on us.
Pratik Shetty, Vice president – Marketing & Growth, Flipkart, said, “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2Claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real, official identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”
Gagandeep Bindra and Rahul Arcot, Group Creative Directors, DDB Mudra Group added, “BGMI fans are one of the most fun-loving and creative communities out there. It shows in how they engage on social and in the gamer names they choose. One more great thing about them? They love a good challenge. With Name2Claim, we gave them the most unexpected dare. Change their real name to their gamer tag and win the ultimate gaming wishlist from Flipkart. Crazy? Absolutely. Possible? Only for a true BGMI fan.”
The campaign went live with a quirky film made entirely from in-game footage, showcasing all the fun things you can do inside the BGMI world.
See the film here:
https://www.instagram.com/reel/DO1R5uqiCVJ/
With this collaboration, Flipkart proves yet again that in the season of Kuch Bhi Ho Sakta Hai, even your gamer tag can unlock the deal of your dreams.
Creative: Rahul Mathew, Gagandeep Bindra, Rahul Arcot, Dhiren Sonawane, Ronak Ramraje, Nikhil Kamble, Atharva Pednekar
Business: Monideepa Nandi, Shweta Goyal, Kashish Bachani
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