SRV Media Pvt Ltd has been appointed as the exclusive digital marketing partner for XLRI’s Xavier Aptitude Test (XAT) for a three-year term (2025–2028). This strategic partnership underscores SRV Media’s role in driving digital outreach, engagement, and visibility for one of India’s premier management entrance exams.
Under this mandate, SRV Media will implement a comprehensive end-to-end digital marketing strategy for XAT. Services include organic social media management, performance marketing, brand awareness campaigns across top platforms, search engine optimization (SEO), content marketing, website management, influencer collaborations, video production, and creative storytelling. The agency’s specialized education vertical, SRV EDge, will spearhead the mandate to ensure maximum aspirant engagement and participation.
As an AI-enabled digital partner, SRV Media leverages advanced AI tools and custom agents across research, planning, creative, media, and analytics. With 70% of its workforce proficient in AI, the agency ensures faster execution, higher precision, and measurable results. As a Google Premier Partner, SRV Media ranks among the top 3% of agencies in India and the top 12% globally, employing its proprietary AI Synergy Framework to integrate human intelligence with AI-driven strategies, enabling smarter campaigns and optimized ROI for educational brands like XAT.
Over the past two years of collaboration with XLRI, SRV Media has executed data-driven campaigns to increase awareness, engage aspirants, and drive participation in XAT. Building on this experience, the agency will continue leveraging insights and innovative content to strengthen XAT’s digital presence and reinforce its position as the preferred gateway for management aspirants across India.
Dr. Vikram Kumar, Managing Director, SRV Media Pvt Ltd, stated:
“Partnering with XLRI on XAT allows us to deliver a fully integrated digital strategy that not only increases visibility but also drives meaningful engagement and participation from aspiring management candidates. Through data-driven insights, targeted campaigns, and creative storytelling, we aim to optimize the candidate journey, strengthen XAT’s brand recall, and ensure it continues to attract high-calibre talent from across India.”
This long-term partnership positions SRV Media as a key driver of digital innovation in the education sector, combining AI-driven strategies, creative storytelling, and data-backed insights to elevate the XAT experience for candidates nationwide.
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