Mumbai, 19 September:Â With the iPhone 17 launching today, quick commerce brands have been competing to prove who can deliver the latest iPhone the fastest. The one that truly won the race, was Flipkart Minutes.
Today, even before most customers reached the payment counter at the Apple Store, Flipkart Minutes had already delivered the iPhone 17. What made the moment unforgettable was what happened next: within minutes of the launch, the very iPhone 17 delivered by Flipkart Minutes was used to click a photo of the long queue outside the Apple Store. That photo instantly went live on a digital billboard visible to all in the queue outside the Apple store, slyly taunting them.
Pratik Shetty, Vice President Marketing and Growth – Flipkart said, “With the iPhone 17 launch, we wanted to make a bold statement that Flipkart Minutes doesn’t just deliver fast, it redefines speed. From daily groceries to the all-new iPhone 17, wherever there’s a wait, there’s a way with Flipkart Minutes.”
By collapsing the entire purchase-to-billboard journey into mere minutes, Flipkart Minutes didn’t just demonstrate the fastest delivery of the iPhone 17, it created a live ad that proved its quick commerce edge in the most spectacular way.
Read more: VML Elevates Milan Nakrani as Head of Media
