Pee Safe, India’s number one hygiene and wellness brand, is influencing India’s hygiene practices through its new Digital Video Campaign (DVC), “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” The campaign is designed to cater to the people in India who are generally very careful when they go to use public or shared toilets, but they tend to ignore the silent dangers in their own homes. A toilet seat that looks clean can contain invisible germs and bacteria and should not be used without sanitizing.
Through this initiative, Pee Safe seeks to redefine the way India thinks about toilet hygiene. The brand is urging people to make toilet seat sanitization a daily habit, not only in public spaces but also within households. By spreading awareness that safety comes only after spraying a toilet seat sanitizer, the brand is driving a cultural shift in hygiene practices, ensuring protection for individuals and families, even when toilets look visibly clean.
“Most of the people assume that if a toilet appears clean, it is safe to use, but actually, the germs are not visible to the naked eye. According to studies, since India’s female participation in the workforce stood at 40.3% in 2023-24, women are finding it more and more necessary to balance roles in diverse environments. With this video, we hope to bring to light why sanitizing toilet seats must be a household healthy habit in workplaces as well as public places too.”
With this awareness campaign, Pee Safe’s initiative is inclusive, designed for everyone, men, women, and children alike. By encouraging people across all age groups to make toilet seat sanitization a part of their daily routine, the brand seeks to spark a cultural shift where the practice becomes as natural and non-negotiable as brushing teeth or washing hands. This also reinforces its mission of making hygiene simple, accessible, and non-negotiable, working towards building a healthier India one toilet at a time.
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