Times Network, India’s premium broadcast network from the Times Group, has announced the appointment of NKN Media FZC as its exclusive advertising sales partner in the Middle East. Under this strategic partnership, NKN Media FZC will drive advertisement sales for the international feeds of TIMES NOW, ET NOW, and ZOOM, available on leading platforms in the region including Etisalat, DU, Ooredoo, and StarzPlay.
This collaboration marks a significant step in Times Network’s international growth strategy, creating new opportunities for brands and advertisers to connect with millions of Indian viewers across the Middle East. Leveraging NKN Media’s strong sales expertise and deep market knowledge, the partnership is set to unlock innovative advertising solutions while strengthening Times Network’s brand presence overseas.
TIMES NOW, India’s No.1 English news channel, is known for its sharp debates, incisive analysis, and global perspectives. ET NOW, the country’s leading English business news channel, delivers trusted insights on markets, finance, and the economy. ZOOM, India’s leading Bollywood and entertainment destination, brings engaging shows, celebrity interviews, and the latest updates from the world of glamour. Together, their availability on Middle Eastern platforms ensures the Indian diaspora stays closely connected to credible and real-time news, business updates, and entertainment from India.
Speaking on the partnership, Times Network said:
“The Middle East hosts one of the most dynamic and sizeable Indian communities, and this partnership marks an important step in deepening our connection with them. Our collaboration with NKN Media creates a robust platform for brands to engage with a highly influential audience.”
Abdul Majid Khan, CEO & MD, NKN Media FZC, added:
“We are very proud to partner with Times Network – India’s leading media house. As their exclusive partner for ad sales in the Middle East, this collaboration is a significant milestone in our journey. With over five years of global expertise in ad-sales, we are confident that this association will deliver exceptional value, help Times Network extend its client base, and open new growth opportunities in the region.”
This exclusive partnership not only reinforces Times Network’s international expansion but also strengthens its commitment to delivering high-quality Indian news, business insights, and entertainment to audiences worldwide.
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