15th September 2025 I Dubai: MRM MENAT, part of MCN, has announced it is working with Shopify to sets a new benchmark for brand growth in the Middle East. This collaboration combines Shopify’s world-class commerce technology with MRM’s creative, data-driven expertise and on-the-ground market intelligence, giving clients the ability to accelerate speed-to-market, optimise scalability, and strengthen customer engagement at every touchpoint.
It’s a powerful offer that helps brands scale efficiently, connect more meaningfully with consumers, and build enduring loyalty, turning every customer interaction into a growth opportunity that is locally rooted, globally aligned, and performance driven.
Rooted and available to current MCN clients, this collaboration also extends an open invitation to our future partners – offering a 360-degree ecosystem of solutions that empowers both global and local brands to accelerate expansion, innovate faster, localise smarter, and create lasting impact in one of the world’s most dynamic markets.
Through this alliance, MCN clients gain access to globally scaled expertise, with a network of more than 1,500 eCommerce specialists across 30+ countries. They benefit from true end-to-end transformation, from platform strategy and implementation to AI-driven personalisation and continuous optimisation. The offering blends creative-led, tech-powered solutions that connect brand storytelling with conversion-focused commerce capabilities, all underpinned by deep local market fluency, including an understanding of consumer behaviour, cultural nuances, and policy landscapes unique to the Middle East.
“Shopify’s mission has always been to make commerce better for everyone,” said Deann Evans, Managing Director, EMEA. “By partnering with MRM, we are equipping brands in the Middle East with world-class commerce technology and a platform built for agility, innovation, and scale. This will help brands in the region to adapt quickly, sell smarter, and thrive in a fast-changing retail landscape.”
“We are proud that Shopify chose MRM as their regional partner said Karim Slim, CEO of MRM MENAT. “Every shopping moment matters, and in the Middle East, those moments are shaped by a unique blend of cultural expectations, digital behaviours, and business ambitions. At MRM, we understand those nuances deeply and translate them into strategies that work as hard for the customer as they do for the brand, building loyalty that lasts well beyond the first purchase.
70% of MENA’s online shoppers use mobile devices to make purchases, mobile-first DTC brands dominate the sector. Historically, pure-play e-commerce platforms dominated the MENA market. Today, Direct-to-Consumer (DTC) is reshaping the region’s commerce landscape, giving brands the ability to own their customer relationships, control the shopping experience, and build lasting loyalty.
“Commerce in the Middle East is at a pivotal point,” said Oliver White, Executive Director, Ecommerce, MCN MENAT. “The brands that will lead are those able to scale with speed, innovate fearlessly, and maintain the cultural nuance that earns loyalty. With Shopify’s technology and MRM’s ability to turn market insight into measurable growth, we’re helping businesses future-proof their commerce strategies for the opportunities ahead.”
To mark this milestone, MRM and Shopify will host an exclusive breakfast session on 30th September, for all MCN clients, bringing together global innovators and regional brand leaders to explore the future of Direct-to-Consumer in MENA, where worldwide commerce trends meet the unique opportunities of the region.
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