Mumbai, 4th September 2025: This Ganesh Chaturthi, TTK Prestige is captivating devotees at Andhericha Raja with its immersive Prestige Svachh Shelter, inspiring the belief that true blessings begin at home through clean, mindful living. Through this unique initiative, TTK Prestige is encouraging devotees to celebrate festivities while pledging for clean kitchens and water conservation. As the official radio partner of Andhericha Raja, Fever FM has partnered with TTK Prestige to bring alive exclusive activities and unmatched festive spirit at the pandal.
Drawing inspiration from the spill-proof deep lid of the Svachh range, the installation reflected TTK Prestige’s ethos of cleaner, conscious living. It showcased how thoughtful design can transform daily cooking into effortless, waste-free practices. Adding to the festive charm, several well-known personalities have visited the Svachh Shelter and extended their support to the cause.
The Prestige Svachh Shelter is buzzing with energy as families and youngsters step in to click selfies, upload them on social media, and take the #SvachhLivingPledge. Each selfie contributed becomes part of a growing movement that highlights the importance of waste-free kitchens and mindful water use. By using hashtags #SvachhCelebrations, participants are amplifying the message of Svachh Living while also entering to win Prestige vouchers.
The excitement is further fueled by the Modak Making Challenge, held daily. Visitors enthusiastically prepare modaks using Prestige’s Airfryer and Multi-tasking Kadai, showcasing fun, hassle-free festive cooking. The contest has already witnessed spirited participation, with cheers and applause echoing as devotees compete for Prestige Gift Hampers.
Speaking on the initiative, Anil Gurnani, Chief Sales & Marketing, TTK Prestige, said,
“With the Prestige Svachh Shelter, our goal was to create a space where celebration meets purpose — encouraging families to enjoy festivities while embracing responsible living. From pledging for cleaner kitchens to participating in the modak-making challenge, we wanted devotees to experience not just the joy of tradition, but also the satisfaction of making choices that are good for their homes and the environment. It is this harmony of festivity and responsibility that we hope will resonate with every household.”
As the festivities continue, Prestige’s installation is proving to be more than just an attraction — it is shaping into a movement. With selfies, pledges, contests, and celebrity participation, the Svachh Living Campaign is reminding devotees that true devotion begins with purity, awareness, and a cleaner tomorrow
