Solitario Diamonds, a lab-grown diamond brand co-founded by Ricky Vasandani and Dr. Vivek Anand Oberoi, has announced a strategic partnership with YAAP Digital to undertake a comprehensive brand and packaging refresh. The collaboration marks a pivotal milestone in Solitario’s expansion journey as it strengthens its presence in India and key international markets with a purpose-driven, elevated identity.
Founded in 2022, Solitario has emerged as a category leader in the lab-grown diamond space, known for blending elegance, ethics, and innovation. The brand aims to redefine modern luxury for a new generation of conscious consumers. This refresh spans the brand’s entire visual ecosystem—including packaging, in-store branding, and digital storytelling—further aligning with its core values of sustainability and sophistication.
“From day one, our goal has been to challenge the conventions of the diamond industry, right from how diamonds are made to how they are experienced. This partnership with YAAP is a natural progression in our journey. Beyond refreshing our packaging and design, our larger aim is to reimagine how Solitario lives in the minds and hearts of our customers.”
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“More than a jewellery brand, Solitario is a testament to how luxury can evolve without losing its soul. At YAAP, we’re excited to partner with Vivek and Ricky to craft a new identity that’s as refined, responsible, and forward-looking as the diamonds they create. The goal is to make every interaction with Solitario feel elevated, intentional, and unforgettable.”
“At its core, Solitario is about conscious luxury. The question for us, therefore, is about crafting beauty that doesn’t come at the cost of the planet. While this brand and package refresh is marked by a visual upgrade, it’s ultimately shaped by an emotional and ethical intent. We’re excited to work with YAAP to bring a new depth and distinction to what we stand for.”
The announcement comes on the heels of a successful funding round that valued Solitario at ₹300 crore, with strategic investor Gautam Budhrani, trustee of the Budhrani Knowledge Trust, joining the cap table. This follows a $3.6 million pre-IPO round earlier this year, backed by investors including Neeraj Gupta, Investi Global, and Vicco Group. The funds are being deployed to accelerate retail expansion, scale inventory, and drive digital marketing efforts as Solitario targets over ₹200 crore in revenue for FY26.
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