In a strategic move to expand its footprint in the consumer durables market, Reliance Retail has acquired iconic home appliance brand Kelvinator. The acquisition is set to strengthen Reliance’s position in the premium appliances segment and accelerate its growth in this category.
Kelvinator, renowned for introducing electric refrigeration to homes and once a staple in Indian households through the 1970s and 80s with its famous tagline “The Coolest One,” continues to be associated with reliability, value, and long-standing consumer trust.
Through this acquisition, Reliance aims to merge Kelvinator’s global heritage in home appliances with its own extensive retail infrastructure and distribution reach. The goal is to make high-quality, innovative appliances more accessible to Indian families.
According to the company, integrating Kelvinator into its portfolio will enhance consumer engagement and unlock long-term opportunities in India’s rapidly evolving home appliances market.
“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” said Isha M Ambani, Executive Director, Reliance Retail Ventures. “The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”
