Only Much Louder (OML) has elevated Devarshi Shah to the position of Chief Growth Officer, marking a key leadership move as the company gears up for its next phase of expansion. In his new role, Shah will spearhead the growth of OML’s agency and brand service offerings—spanning branded content, influencer marketing under Hypothesis, and AI-powered marketing solutions—while also steering a new creative initiative currently in the works.
Sharing his thoughts on the elevation, Tusharr Kumar, CEO of OML, stated, “We’re not in the business of chasing trends. We’re in the business of starting them. Devarshi brings the kind of sharp instinct, creative ambition, and operational clarity that our future plans need. Whether it’s building culture-first branded content, scaling influencer marketing with Hypothesis, or building our creative solutions offerings, he’s someone who can connect the dots between what audiences love and what brands need. This is not just a role elevation—it’s a move to strengthen our growth journey.”
Shah, who has been an integral part of OML’s strategic evolution, will also continue to scale Hypothesis by OML, the agency’s global influencer marketing division that has already delivered over 150 campaigns across 22+ countries.
“OML has always believed in showing up differently—louder when needed, but always with intent,” said Devarshi Shah.“I’m elated to take on this role at a time when brands need more than just reach—they need relevance. As we scale Hypothesis, deepen our branded content and strategy work, and build new offerings in the creative space, I look forward to driving OML’s growth in a way that’s bold, thoughtful, and deeply connected to the culture we help shape.”
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