Zuno General Insurance has extended its social media and digital mandate with BC Web Wise for the second year in a row, reinforcing a strong creative and strategic partnership rooted in a shared digital-first vision.
The collaboration began during Zuno’s rebranding journey from Edelweiss General Insurance, where BC Web Wise played an instrumental role in establishing the brand’s identity. From launching Zuno’s first digital video commercial to managing the rebrand across platforms, the agency helped shape the insurer’s digital presence from the ground up.
In 2023, BC Web Wise also conceptualised the brand’s flagship Zuno Driving Quotient campaign, a milestone in promoting usage-based insurance and engaging India’s digital-native audiences.
Ketan Mankikar, Head and Vice President – Marketing, Zuno General Insurance, shared, “Zuno was born from our conviction that insurance should be easy, friendly and transparent. We are reimagining insurance and BC Web Wise has been a key partner in bringing this conviction to life. They’ve been co-creators of the Zuno identity. From day zero of our rebrand to every campaign that followed, they’ve brought energy, agility, and a strong digital-first mindset. We’re excited to continue this journey together.”
Chaaya Baradhwaaj, Founder and MD, BC Web Wise, added, “Zuno is the kind of brand every digital agency dreams of working with. Bold, experimental, and deeply connected to today’s audience. From strategy to storytelling, we’re proud to have helped shape something truly unique. This renewal strengthens our shared vision for what insurance communication can be.”
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