CloudTV, a certified Smart TV operating system brand, has officially launched its new Connected TV (CTV) advertising platform, along with a strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.
This collaboration aims to unlock access to CloudTV’s rapidly expanding CTV ecosystem, which now reaches over 12 million users. It creates new, high-impact opportunities for brands, agencies, and media buyers to engage audiences across India’s fast-growing CTV landscape.
To support the initiative, CloudTV has also rolled out a dedicated website tailored for advertisers. This platform provides easy access to explore available inventory, audience insights, and partnership opportunities within CloudTV’s programmatic advertising ecosystem.
With CTV adoption witnessing significant growth across India, the partnership with Magnite positions CloudTV at the forefront of programmatic innovation. By leveraging Magnite SpringServe’s advanced technology, the platform delivers seamless, scalable access to premium inventory—empowering brands to connect with high-value audiences through data-driven, targeted ad experiences.
The platform is set to offer key features such as:
Harshad Wadivkar, Business Head – Monetisation, CloudTV said,
“Connected-TV advertising is redefining how advertisers and brands engage with their target audiences. CloudTV Ads is designed to help advertisers leverage this very dynamic shift, and provide measurable impact to maximize brand visibility, backed by measurable metrics.
“We look forward to working with Magnite to harness further growth opportunities within the Indian CTV ecosystem. Given the rise of this evolving ad format, CTV advertising is no longer an option but an essential line item in any advertiser’s ad spends today, emerging as a promising frontier in AdTech as brands prioritize market impact,” Wadivkar said.
Gavin Buxton, Managing Director, Asia at Magnite said, “India’s CTV landscape is growing at an extraordinary pace, and CloudTV’s strong user base and market presence make them a valuable part of this evolution.
“At Magnite, we are committed to empowering premium publishers and delivering innovative, programmatic solutions to enable buyers to reach audiences more effectively. We look forward to supporting CloudTV’s journey as the digital ad landscape in India evolves,” Buxton said.
Read more: Lowe Lintas Appoints Anurag Prasad as Head Gurgaon Office
