Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

MUMBAI – Kargo, a leader in breakthrough advertising solutions, has launched three  innovative new CTV advertising units for the APAC market,offering advertisers more creative flexibility, stronger brand storytelling, and measurable outcomes across premium streaming environments. Using Creative Science to combine high-impact creative design with industry-leading technology, Kargo provides APAC advertisers with the solutions they need to reach audiences effectively on this emerging media platform.

While CTV is an exciting and growing medium, there are a number of challenges advertisers face including audience fragmentation, low quality creative and poor measurement. With many different streaming and CTV media companies and few standards, advertisers must cobble together audience targets, which can lead to issues with under and over exposure. To make matters worse, many brands enter CTV without high quality TV ad creative. Using sub-par video creative can make campaigns less successful. And finally, without the right partner, measurement is almost impossible. Many advertisers find that they get campaign performance metrics back that are not easy to compare or combine with the rest of their advertising mix.

Kargo’s solutions are designed to address the challenges advertisers face on CTV with a highly scaled audience, quality creative and clear measurement. Advertisers have access to three unique new designs that enhance  performance on CTV: 

• Tile –  Transforms vertical video into a sleek CTV spot that features tiled video clips alongside a brand message. Social media  advertisers gain the opportunity to extend their vertical video creative onto the largest screen in the house and can use the same format to reach an even broader audience with better targeting in highly performant premium open web publisher environments.

• Flipbook – An ad that tells a story by flipping through features, branding and more. Great for introducing new products or increasing engagement, brands have the ability to create the right interactive experiences.

• Mirage – Captures attention instantly with a playful animation that transitions seamlessly into a video asset.  It’s been validated by RealEyes’ AI-powered creative evaluation tool to drive 54% more attention in the first two seconds compared to standard CTV creatives.
  

These new CTV ad formats reflect Kargo’s commitment to revolutionize the way brands connect with audiences on the big screen. Each format is designed to enhance performance without disrupting the viewer experience. With expanded targeting and media capabilities, Kargo’s  distinctive combination of art and technology unlocks next-generation opportunities on CTV.

“Advertisers need a partner that delivers the complete package for CTV. That includes designing captivating creative, delivering to targeted audiences at scale, and providing quality inventory and reliable measurement,”  said Rob Leach, GM APAC, Kargo. “With these new additions to Kargo’s existing CTV ad suite, Kargo provides everything advertisers need and more.”

Read more: World Out Of Home Organization Appoints Two New Directors

Author Profile

About News Bureau

View all posts by News Bureau