Kevel Powers Kleinanzeigen’s Next-Generation Retail Media Network

Kevel, the industry leader in API-based ad serving technology, announced that Kleinanzeigen, Germany’s largest online classifieds platform, has chosen Kevel’s Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone in Kleinanzeigen’s digital advertising strategy and underscores Kevel’s expanding presence in the European market.

By leveraging Kevel’s cutting-edge technology, Kleinanzeigen aims to create a sophisticated, custom-built advertising platform that aligns with its commitment to connecting local buyers, marketplace sellers and brands. The new retail media network will enable Kleinanzeigen to offer its advertising partners more targeted and effective ways to enhance the user-experience and reach high-intent consumers with more than 700m monthly visits.

Working closely with the Kevel team, Kleinanzeigen will utilise the Retail Media Cloud® to seamlessly integrate retail media offerings into its advertising strategy. This collaboration will focus on enhancing the user experience across both owned and off-site channels through personalisation and innovative ad formats, leveraging Kleinanzeigen’s unique first-party data.

James Avery, founder and CEO of Kevel, commented,

“We are excited to welcome Kleinanzeigen to the Kevel family. Their decision to build their retail media network on our Retail Media Cloud® platform demonstrates the versatility and strength of our API-first approach. We look forward to helping Kleinanzeigen create a truly unique advertising experience that reflects their brand values and meets the evolving needs of both advertisers and users.”

Key benefits of the Kleinanzeigen-Kevel partnership include:

• Enhanced scalability: Working with Kevel means Kleinanzeigen can now enhance their capabilities and build for scale to ensure they are efficiently and effectively working toward their goal of scaling its customer-base and ad inventory across their media network.

• Rapid deployment: With Kevel’s technology, Kleinanzeigen can launch custom retail media campaigns in as little as 14 days, ensuring agility and responsiveness to market demands.

• Improved advertiser ROI: More precise targeting and diverse ad formats are expected to significantly enhance returns for Kleinanzeigen’s advertising partners.

Fabian Schmitt-Pfeifer, head of product retail media at Kleinanzeigen, said,

“At Kleinanzeigen, we’re constantly seeking innovative ways to improve our users’ experience and provide value to our advertising partners. Kevel gives us the tools and flexibility we need to build a retail media network that’s uniquely tailored to our platform. We’re excited about the possibilities this opens up for our business, our users, and our advertising partners.”

The implementation of Kevel’s Retail Media Cloud® began earlier this year with the first ad placements going live in April and is expected to be completed in phases over the coming months.

Read more: The Future of Video Marketing: How AI Is Transforming Content Creation in 2025

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