Gurugram-based integrated communications agency, Confiance Communications, has been appointed as the Public Relations partner for Specta Quartz Surfaces, the Jaipur-born luxury brand renowned for its premium engineered quartz. This partnership arrives at a moment when design preferences among Indian homeowners are rapidly evolving—leaning toward sustainability, luxury, and cultural resonance in interiors.
With this new collaboration, Confiance will play a key role in shaping Specta’s next phase of brand evolution—positioning it as a culturally rooted yet globally inspired lifestyle brand. Beyond just quartz slabs, Specta aims to redefine how surfaces contribute to identity and storytelling in modern Indian homes.
As part of the long-term PR mandate, Confiance will build a narrative around design-first thinking, innovation, and sustainability. The focus will be on enhancing brand visibility through storytelling, thought leadership, and curated media strategies that elevate Specta’s presence among architects, interior designers, and urban premium consumers.
Bushra Ismail, Founder and Chief Strategist at Confiance Communications, shared her vision for the partnership: “Specta is building a distinctive voice in the surfaces category—rooted in Indian culture yet global in aesthetic sensibilities, material innovation, and sustainability. Our goal is to unlock deeper brand meaning and elevate Specta into national conversations around conscious luxury.”
Akshat Jain, Communications and Sustainability Head at Specta Quartz Surfaces, added: “At Specta, we’ve always believed that surfaces do more than finish a space—they define its soul—and we approach our aesthetics with the same mindset. As we enter our next phase of growth and expansion, our focus is to lead the conversation around design-forward, design-conscious living. Partnering with Confiance gives us the strategic power to translate that vision into a narrative which can inspire homeowners, architects and designers to think beyond utility and embrace surfaces as expressions of identity and culture.”
In the coming months, the agency will spotlight Specta’s sustainability credentials, amplify its homegrown design language, and create campaign-led brand moments that spark cultural dialogue within the luxury interiors segment.
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