As video cements its place at the heart of digital strategy, AI is playing a pivotal role in how content is imagined, produced, and personalized. From speeding up production workflows to enabling smarter storytelling, the technology is rapidly evolving the marketing playbook. In this story, leaders from across industries share their viewpoints on how AI is shaping the next chapter of video content creation—and what it means for brands, creators, and consumers alike.
Divya Batra, Co-Founder & CEO at 7P Digital
As a Co-founder & CEO of 7P Digital, I’ve seen firsthand how AI is reshaping video content—making it quicker to produce, easier to personalize, and scalable like never before. Tools like voice cloning, avatars, and automated edits are changing the game. But I believe the debate isn’t over. AI can speed things up, but it cannot replace human creativity or emotion. It is not about man versus machine. It is about working with the machine to build better stories.
Divye Agarwal, Co-founder, Bingelabs
AI is finally making good on the promise of scalable storytelling. In 2025, we’re seeing ethical deepfakes replace traditional shoots for founders, AI footage fill gaps in production pipelines, and voice cloning enable multilingual brand voices without repeat recordings. Tools now automate everything—from scriptwriting to design to dynamic edits. At Bingelabs, we’re integrating these into our daily workflows, not to replace creativity, but to let brands and founders create faster, speak locally, and scale globally with less friction and time.
Gautam Anand, Co-founder & Head of Content, AGENCY09
AI has empowered countless creators to bring their stories to life. When the vision is clear, it allows for bold experimentation and rapid execution. Traditionally, the production left little room for course correction, but with AI, creators can now iterate, tweak, and fine-tune in real-time. It’s cost-effective, giving both writers and editors greater control to truly direct their vision. Over the years, we will see many brands and agencies experimenting with AI for their BAU tasks as well as large-scale campaigns.
Himanshu Arora, Co-Founder, Social Panga
Video content creation is a blend of multiple steps—from storytelling and ideation to mood boarding, on-set shooting, post-editing, and more. While AI can spark ideas for the narrative, help with mood board generation, voiceovers, and even assist in parts of post-production, human creativity and on-ground intervention remain irreplaceable—especially on shoot day. In a nutshell, AI is a powerful enabler for the future of content creation, but it’s not replacing the process—or the people—anytime soon.
Manish Kumar, Founder, Videos4Businesses
AI and Generative AI are at a very exciting yet nascent stage when it comes to video content creation and advertising in 2025. While we will see some early initiatives from brands this year, their adoption will largely remain limited. However, as the technology matures, its usage will become more widespread and concrete over time. That said, 2025 will still witness a few path-breaking campaigns and films especially from forward-thinking agencies like ours. By blending the power of AI and Generative AI with advanced VFX, CGI, and animation, we’re able to produce high-quality videos without the need for live shoots. This hybrid approach not only enhances efficiency but also mitigates the typical errors that AI alone might introduce, resulting in polished and impactful content.
Ajit Narayan, CMO, Socxo
By 2025 we will see more experimentation as AI is not yet in shape to deliver pitch-perfect content for video. However, it has already entered the mainstream in notable cases:
Personalized Creative:
Coca-Cola’s ‘Create Real Magic’ campaign used AI to generate personalized ad versions for different demographics. Sephora uses AI to produce personalized product recommendation videos based on user browsing history.
AI-generated Ad Campaigns:
Heinz’s ‘AI Ketchup’ campaign and Nike’s ‘Never Done Evolving’ both demonstrated AI’s ability to generate unique and engaging content.
AI for Content Creation:
Nutella’s ‘Unica’ campaign used AI to produce 7 million unique jar labels, while Cadbury India’s AI celebrity campaign featured customized ads with Shah Rukh Khan.
These campaigns show the creative potential of AI when paired with strategic execution
