Indian agencies made a memorable impact at the 72nd Cannes Lions International Festival of Creativity, returning with nine prestigious wins across multiple categories such as Outdoor, Print & Publishing, Health & Wellness, and Pharma.
This year’s highlight included two Gold Lions — one awarded to FCB India for its Lucky Yatra campaign created for Indian Railways in the Outdoor category, and the other to Havas Mumbai for Ink of Democracy, designed for The Times of India, in the Print & Publishing category.
In the Outdoor segment, India earned five accolades. Alongside FCB India’s Gold, the campaign also received a Bronze Lion. Ogilvy Mumbai brought home two Bronze Lions for its culturally resonant work: Chai Bansuri for Brooke Bond Taj Mahal Tea and Vi Guardian Beads for Vodafone Idea. Additionally, Talented (Bangalore) and FCB Kinnect were recognised with Silver Lions for their respective campaigns — Nature Shapes Britannia for Britannia Industries and Too Yumm to Cheer! for the snack brand Too Yumm!
In the Health & Wellness category, a Silver Lion was awarded to Naga Saint Eye, conceptualised by Godrej Creative Lab for the Eyebetes Foundation. The Pharma category saw Lowe Lintas Mumbai win a Silver for Dawai Reader, crafted for Alkem Laboratories.
Reflecting on the wins, Dheeraj Sinha, Group CEO of FCB India and South Asia, remarked: “Winning at Cannes is always special — it means your work has cut through on the world’s biggest creative stage.”
India entered this year’s festival with 982 submissions, a noticeable rise from 826 entries in 2024. With 22 shortlists across four core categories, the performance highlights the country’s rising prominence in global creative excellence.
