Mumbai, June 13th, 2025: WPP Media in collaboration with Hero Cycles, India’s largest and most trusted bicycle manufacturer have been officially awarded a Guinness World Record for the “Largest Online Video Album of People Riding Bicycles,” marking the pinnacle of the high-impact nationwide campaign, ‘Har Gully Hero,’ aimed at reigniting India’s love for outdoor play and fitness.
The campaign conceptualised in strategic partnership with WPP Media and executed in collaboration with RED FM 93.5, brought together the collective cycling spirit. This campaign has set a new World Record by creating the largest online video album of people riding bicycles with a collection of over 5,800 verified entries.
Spearheaded by Hero cycles, ‘Har Gully Hero’ was designed to make cycling aspirational again for children aged 6–14, the campaign kindled a nationwide movement at a time when outdoor play is rapidly giving way to screen time. Reaching over 16 lakh people across 23 cities, through ‘Har Gully Hero’ campaign Hero Cycles united schools, RWAs, and cricket academies in a celebration of community, movement, and sport, thus making it the largest pedal-powered shout-out in the country’s history.
To further fuel excitement, Hero Cycles launched limited-edition co-branded cycles with IPL teams Royal Challengers Bengaluru and Delhi Capitals, while RED FM amplified the campaign with high decibel radio integrations, celebrity RJ meet-and-greets, an upbeat anthem, and engaging digital content that resonated with both kids and parents. The campaign by Hero Cycles ignited nostalgia, neighbourhood pride, transforming into a massive next-gen fitness movement.
By blending purpose with play, Hero Cycles has not only rekindled India’s love for cycling but also set a global benchmark by turning ‘Har Gully Hero’ into the largest pedal-powered movement in the Indian history.
Pallavi Gupta, Head – Marketing, Hero Cycles, “At Hero Cycles, we’ve always believed that cycling is more than just mobility but a movement. With Har Gully Hero, our vision was to bring back the joy of outdoor play, especially for children growing up in a rapidly evolving digital world. Setting a Guinness World Record is a proud milestone, but what truly matters is the impact we’ve made on communities across India. We are full of gratitude for every child, parent, school, and partner who made this possible. This is just the beginning of a larger movement towards a fitter, more active India.”
Ashwin Padmanabhan Chief Operating Officer, WPP Media South Asia, said,” Har Gully Hero’ is more than a campaign, it is a cultural revival. It’s a celebration of India’s street sport culture and an urgent call to bring movement back into children’s lives. Achieving a Guinness World Record is a proud moment for all of us and reflects the power of purposeful storytelling at scale”
This campaign not only rekindled the joy of cycling and gully cricket but also showcased how a brand-led initiative can unite a nation through one pedal, one gully, and now, one world record at a time. With Har Gully Hero, Hero Cycles plays a catalytic role in championing outdoor play and physical fitness, proving how brands can shape healthier, more connected communities.”
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