Integral Ad Science (IAS) has become the first third-party media quality measurement partner for Lyft Media. This landmark collaboration gives advertisers direct access to IAS’s trusted tools—Viewability, Invalid Traffic (IVT), and Brand Safety Measurement—across Lyft’s growing ad ecosystem.
Lyft Media is redefining the way brands connect with consumers during their rides—whether through in-app video spots or high-impact poster ads. This new partnership ensures that every impression made through Lyft Media can now be independently verified for quality, fraud protection, and contextual safety—critical concerns for any brand spending on digital media.
“We are delighted to partner with Lyft as their first media quality measurement platform, providing advertisers with greater transparency into their media buys through trusted and transparent metrics,” said Lisa Utzschneider, CEO of Integral Ad Science. “Lyft Media continues to enhance its ad platform, and IAS’s meaningful insights on media quality will enable advertisers to protect their brand and improve return on ad spend.”
Through this partnership, brands advertising on Lyft can now tap into IAS Signal, the company’s unified reporting platform. This dashboard gives advertisers real-time visibility into the performance of their media, helping them measure whether their ads are truly viewable, reaching authentic users, and appearing in brand-safe environments.
Lyft Media’s unique value lies in its ability to deliver targeted advertising during transportation journeys, backed by Lyft’s powerful first-party data. The platform enables marketers to connect real-world ad exposures with outcomes like in-app purchases or store visits. By layering in IAS’s third-party verification, advertisers gain an extra layer of confidence—and proof—that their investments are performing.
IAS’s media quality measurement is now live for English-language, in-app video and poster ads on the Lyft platform.
With this new chapter, both IAS and Lyft Media are demonstrating their shared commitment to accountability, transparency, and performance in the evolving world of mobile advertising.
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