Meta is working on advanced AI tools that could soon allow advertisers to build entire campaigns — from creative to targeting — with just a product image and a budget. The tools are expected to roll out by the end of 2026, according to early reports.
In this next phase, brands could rely on Meta’s AI to generate ad copy, visuals, video edits, and tailor versions of the same ad in real time based on user behaviour and location. The platform already offers automated tools for generating creative variations, but this move aims to simplify the entire ad process, start to finish, within Meta’s ecosystem.
Mark Zuckerberg recently emphasised the need for AI that can deliver “measurable results at scale,” pointing to a future where businesses can simply set goals, define a budget, and let AI handle the execution.
This comes as the digital ad space heats up. Rivals like Amazon and TikTok are expanding their ad tech capabilities, with Amazon even entering an AI content licensing deal with The New York Times. Meanwhile, Google has launched Flow, an AI tool for cinematic video generation, and OpenAI continues to advance tools like DALL·E and Sora.
As generative AI gains momentum, marketers are facing a familiar question: Is this a tool to support creativity, or a sign of creative roles being reshaped? Whatever the answer, Meta’s vision suggests that the future of advertising may be less hands-on, but potentially more powerful.
