dentsu X India, the data and tech-driven media agency from the house of dentsu, has won the integrated media mandate for Okaya Power following a multi-agency pitch. The mandate encompasses media strategy, planning, and investment management across platforms, and will be serviced from the agency’s Gurugram office.
As Okaya Power looks to scale its brand presence, dentsu X will be at the helm of driving insight-led media strategies to enhance brand impact across consumer touchpoints. With a focus on data, technology, and creativity, dentsu X aims to support Okaya Power in strengthening its market visibility and consumer connection.
Sujata Dwibedy, CEO, dentsu X India, expressed her enthusiasm about the new collaboration: “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating a meaningful impact and taking the Okaya brand to even greater heights.”
Arush Gupta, CEO, Okaya Power, also shared his vision for the partnership: “As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”
The win is seen as a strategic move for both organizations, with dentsu X further cementing its position in integrated media solutions and Okaya Power poised to leverage a more dynamic and data-informed approach to communication.
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