In a landmark development for India’s pet care industry, global FMCG major Nestlé S.A. has acquired a minority stake in Drools Pet Food, one of India’s fastest-growing pet nutrition brands. This marks Nestlé’s first direct investment in an Indian brand, underscoring its growing focus on the region’s burgeoning pet care segment.
Founded in 2010 by Fahim Sultan, Drools has emerged as a leading name in the domestic pet food market. The company currently operates six manufacturing facilities, distributes through over 40,000 retail outlets, and exports to 22 international markets. Notably, Drools recently attained unicorn status, further solidifying its position in the industry.
Despite the investment, Drools will retain full strategic and operational independence, ensuring continuity in its brand vision and leadership.
While Nestlé S.A. did not disclose the investment value, the development comes shortly after Drools raised $60 million in funding from L Catterton in June 2023. The Indian pet food industry, currently estimated at ₹5,000 crore, is expected to maintain double-digit growth in the coming years, driven by rising pet ownership and increasing demand for quality nutrition products.
This investment represents more than just financial backing—it signals a pivotal step in Nestlé’s global strategy to enter emerging markets through high-growth, consumer-centric brands.
Read more: Arthur Tsang Joins McCann Worldgroup As Chief Creative Officer For Greater China
