In a strategic move aimed at enhancing communication and user trust, quick commerce leader Zepto has joined forces with Truecaller, a globally recognized communications platform. The collaboration is set to streamline user engagement across the entire Zepto ecosystem—from sign-up to final delivery.
As real-time commerce continues to accelerate, Zepto’s integration of Truecaller’s Customer Experience Solutions is designed to support fast, frictionless, and secure communication between its customers, delivery partners, onboarding teams, and support staff.
A key feature of the partnership is Truecaller’s Verified Business Caller ID, which enables Zepto to display its verified identity—including brand name, logo, and badge—during customer calls. This verification layer helps build trust while minimizing confusion around unidentified numbers or spam calls.
To further enrich communication, Zepto is also utilizing advanced features such as Call Reason, Video Caller ID, and the Call Me Back option. These tools enable contextual and branded interactions, ensuring users are better informed and more likely to engage meaningfully—especially during missed or time-sensitive calls.
Additionally, Zepto has deployed Verified Campaigns to drive high-impact communication through customized branded calls and SMS—creating a more personalized user experience across critical touchpoints.
One of the standout implementations lies in Zepto’s onboarding process. By using Truecaller’s SDK, the brand has enabled an OTP-less, one-tap login experience for its core app and Zepto Café. This seamless access has significantly reduced friction at sign-up and helped improve conversion rates—particularly during periods of high demand.“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable. Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency. Together, we’re reinforcing our commitment to building a safer, more dependable q-commerce experience,” said Kaivalya Vohra, Co-founder, Zepto.
Priyam Bose, Global Head, GTM and Developer Products at Truecaller, added: “Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale. Through our Customer Experience Solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfillment while ensuring every interaction is anchored in trust. We’re excited to partner with Zepto as they continue redefining urban convenience in India.”
This collaboration signals a broader shift in the quick commerce sector toward secure, verified, and context-rich communications, with Zepto and Truecaller setting a new benchmark for operational excellence and user experience in the Indian digital economy.
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